Social Media Specialist

Job Description : Social Media Executive
Location : Noida

Working Days : Monday - Saturday(1st Sat is WFH / 3rd Sat is off)

Job Summary:

We are seeking a talented Social Media Executive to join our dynamic digital marketing team. As a Social Media Executive, you will be responsible for creating and executing social media strategies to enhance brand awareness, engage audiences, and drive business objectives for our clients.

Responsibilities:

1.Strategy Development:

• Collaborate with clients and internal teams to understand business goals and target audiences.
• Develop and implement creative social media strategies to achieve client objectives.
• Stay updated on industry trends and best practices to continually refine strategies.

2.Content Creation:

• Create compelling and engaging content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
• Produce high-quality written, visual, and multimedia content that aligns with client branding and messaging.

3.Community Engagement:

• Monitor social media channels for relevant conversations, comments, and mentions.
• Engage with followers, respond to inquiries, and foster positive interactions to build brand loyalty.
• Implement strategies to encourage user-generated content and increase audience participation.

4.Analytics and Reporting:

• Track and analyze key performance metrics, such as reach, engagement, and conversion rates.
• Prepare regular reports to evaluate the effectiveness of social media campaigns.
• Use data insights to optimize strategies and make data-driven recommendations for improvement.

5.Internal Communication:

• Coordinate with team members and other departments to ensure alignment and effective execution of social media strategies.

Requirements:

• Bachelor's degree in Mass Communications.
• Minimum 1 year of experience in social media management.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent written and verbal communication skills.
• Experience with social media management tools and analytics platforms.
• Passion for staying updated on digital marketing trends and emerging technologies.

What We Offer:

• Employee recognition programs.
• Access to the latest digital marketing tools and resources
• Opportunities for career growth and development.
• A collaborative and supportive work environment.