Social Media Specialist

About GSPANN :

Founded in 2004, GSPANN is a fast-growing IT services and consulting company based in Milpitas, California, USA.

We provide end-to-end content, e-commerce, information analytics, quality assurance, and digital transformation solutions to our global clients across retail, finance, healthcare, manufacturing, and high-technology domains. We support businesses transform how they deliver business value to their customers by helping them optimize their IT capabilities, practices, and operations, co-creating a digital future for their industries.

GSPANN is a Great Place to Work-certified company with a growing family of 1900+ people. We have a strong presence in the US, UK, Canada, China, Chile, and Mexico and have multiple offices across India, including Hyderabad, Gurugram, Delhi, Noida, Pune, and Bangalore.

Social Media Specialist

Years: 5+ Years

Location: Gurugram

Technical Skills: Social Media Amplification and Engagement, Content Creation, Social Media Listening, Lead Generation

Role & Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with GSPANNs goals and objectives
• Work closely with the marketing team to ensure coherence and effectiveness.
• Manage and oversee GSPANNs social media accounts, ensuring a consistent and engaging presence across platforms such as LinkedIn, X, Facebook, Instagram, YouTube, and others that may be deemed relevant.
• Create and curate content that resonates with our target audience, highlighting GSPANNs solutions, success stories, and industry insights to foster engagement and drive brand awareness.
• Implement social media marketing campaigns that effectively promote GSPANN as a brand, its services, and generate qualified business leads
• Analyze the performance of social media campaigns and adjust strategies to maximize reach and impact
• Engage with the community on social media platforms, responding to comments, messages, and inquiries promptly and professionally, thereby fostering a positive community around the brand.
• Collaborate with the sales and product teams to create and leverage content that supports lead generation and conversion efforts.
• Inculcate social media listening to better understand current market trends and conversations around GSPANN
• Use new-age tools like GenAI to increase the impact of social media updates
• Monitor trends in social media tools, applications, channels, design, and strategy to leverage new technologies and approaches to improve our social media efforts.
• Utilize analytics tools to track, measure, and report on the performance of social media initiatives against KPIs, providing insights and recommendations for optimization.
• Stay informed about industry developments, the competitive landscape, and the regulatory environment that could impact social media strategies, adapting plans accordingly to maintain effectiveness.

Skills and Experience

• Relevant degree in Marketing, Communications, or a related field.
• Over four years of experience managing social media platforms and implementing optimization and engagement techniques
• Experience of working for B2B IT services company will be an added advantage
• Excellent communication skills, both written and verbal
• Proven and demonstrable success in creating winning content strategy and engaging content.
• Ability to analyze social media trends and data
• Good understanding of social media analytics tools