Analytics Standard

About Company :

GSPANN is a US California Bay Area-based consulting services provider focused on implementations in Enterprise Content Management, Business Intelligence & Mobile Solution initiatives. More than 90% of our current clientele are FORTUNE 1000 organizations. We specialize in strategy, architecture, delivery and support of solutions in the ECM, BI and Mobility space

Role-Adobe Analytics

Experience Required- 7 Yrs

Location-HYD/GGN/Pune

Skills:- Adobe Analytics, Google Analytics, Adobe Target, Adobe Launch, JavaScript, jQuery, API, EDDL.

Proven experience in web analytics implementation, from any of the TMS system

Responsibilities

• Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites
• Full responsibility for analytics needs across customer analytics platforms
• Ensure data integrity & documentation of tracking standards
• Troubleshoot and debug analytics implementation
• Work across both marketing and development to support both teams with analytics tracking
• Engage with projects to ensure the analytics solutions meets business requirements
• Deliver clear and actionable recommendations to improve and optimize the customer experience
• Generate reports and providing insights and recommendations based on data
• Provide guidance to develop tagging framework and provide QA support
• Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
• Manage the implementation and tracking of digital marketing initiatives both current and future.

Requirements

• Subject matter expert with total experience between 8-10 years with minimum 4-6 years using Adobe Analytics Suite
• Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium, or Ensighten) is required
• Experience on technical architecture/framework of analytical eco-system(s)
• Experience in designing solutions and writing technical documentation for a medium/large scale commercial website
• Experience in interfacing between business and implementation units
• Stakeholder management skills, including strong communication and presentation experience
• Knowledge of Adobe Target
• Quick learner who can solve problems and is self-motivated