Influencer Marketing Specialist

Title: Influencer Marketing Manager/Influencer Marketing Specialist

Role Description:

This is a full-time on-site role for an Influencer Marketing Specialist at Growthan Media Private Limited in Gurugram. The Specialist will be responsible for developing and executing influencer marketing campaigns, identifying and collaborating with relevant influencers, creating engaging content, monitoring campaign performance, and analyzing results to optimize strategies.

Job Description:

• Strong understanding of influencer marketing strategies and trends.
• Proven experience working with influencers across platforms like Instagram and

YouTube.

• Excellent relationship-building skills to maintain long-term partnerships.
• Strong negotiation skills to secure favorable terms and pricing.
• Ability to negotiate contracts that maximize ROI and align with brand goals.
• Existing network of influencer connections is a significant advantage.
• Experience working with influencers in BFSI, forex, fashion, and fitness industries.
• Good understanding of channel statistics and performance metrics.
• Ability to identify fake channels or accounts using analytics and engagement data.
• Fast decision-making skills, especially in dynamic and time-sensitive situations.

Responsibilities:

• Develop and implement influencer marketing strategies aligned with brand objectives.
• Identify and engage relevant influencers across platforms like Instagram and

YouTube.

• Build and maintain long-term relationships with influencers.
• Oversee the execution and monitoring of influencer marketing campaigns.
• Negotiate favorable terms, contracts, and pricing with influencers to maximize

ROI.

• Collaborate with influencers in BFSI, forex, fashion, and fitness industries.
• Analyze influencer performance using metrics and statistics to evaluate impact.
• Quickly identify fake accounts based on data and engagement metrics.
• Make effective decisions in time-sensitive situations.

Benefits:

• 5 days Work Week
• Milestone based Leave Benefits
• Performance linked Growth
• Flexible working hours
• Scheduled Appraisals.