Senior Digital Marketing Executive

Role & responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and
  display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across
  multiple channels and customer touch points
• Collaborate with agencies and other vendor partners Lead Management