Content Marketing Lead(SAAS)

Job description

Job Role - Content Marketing Lead (SaaS)

"Immediate Joiner Only"

About Globussoft:

Globussoft, a CMM Level 3, Nasscom Certified, ISO 9001-2000 Certified, and Microsoft Gold Certified company, is a global software product company headquartered in Bhilai, India. Founded in 2009, we provide cutting-edge technology products across diverse verticals. We're looking for a passionate and experienced Content Marketing Lead to join our team and drive the content strategy for our leading SaaS products.

Top SaaS Products

EmpMonitor is a leading Workforce Productivity Management software that empowers businesses to optimize employee performance and streamline operations.

https://empmonitor.com/

PowerAdSpy is an AI-Powered Ad Intelligence Platform which helps you to unravel Competitor's Social Media Ad Strategies.

https://poweradspy.com/

About the Role:

As our Content Marketing Lead, you will be responsible for developing and executing content strategies that drive awareness, engagement, and leads for our SaaS products. You will be a key player in shaping our brand narrative and positioning our products as industry leaders. This role requires a deep understanding of the SaaS landscape, strong content creation skills, and a data-driven approach to marketing.

Responsibilities:

- Develop and implement comprehensive content marketing strategies aligned with business objectives for EmpMonitor (workforce productivity management software), PowerAdSpy (AI-powered ad intelligence platform) and other SaaS Products.

- Create high-quality, engaging content across various formats, including blog posts, articles, case studies, white papers, ebooks, infographics, videos, website copy, social media updates, email newsletters, and more.

- Conduct thorough keyword research and SEO optimization to maximize organic reach and visibility.

- Collaborate with cross-functional teams (sales, product, development) to understand product features, target audience needs, and market trends.

- Manage the content calendar and ensure timely delivery of content.

- Promote content across multiple channels, including social media, email, and other relevant platforms.

- Track and analyze content performance metrics, identify areas for improvement, and optimize content strategies accordingly.

- Stay up-to-date with the latest content marketing trends, tools, and best practices, particularly within the SaaS industry.

- Conduct competitive analysis to identify content gaps and opportunities.

- Manage and mentor a content & seo team.

Qualifications:

- 3+ years of proven experience in content marketing, specifically within the SaaS industry.

- Demonstrable expertise in content strategy development and execution.

- Excellent written and verbal communication skills.

- Strong understanding of digital marketing principles and SEO best practices.

- Proficiency in using content marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs, etc.).

- Experience creating content for different stages of the buyer's journey.

- Ability to work independently and as part of a team.

- Data-driven mindset with a focus on measuring and optimizing results.

- Experience with workforce productivity software (EmpMonitor) or ad intelligence platforms (PowerAdSpy) is a plus.

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.