Digital Marketing Executive

Overview: As an Integrated Digital Marketing Executive, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance our online presence and drive business growth. This role requires a creative and data-driven individual with expertise in digital marketing channels and campaign management. Key

Responsibilities
Digital Strategy
- Develop and implement an integrated digital marketing strategy aligned with overall business objectives.
- Define clear goals, target audience segments, and key performance indicators (KPIs) to measure success.
Website Management/SEO
- Develop and execute a comprehensive SEO strategy aligned with digital marketing objectives, staying updated with industry trends and algorithm changes.
- Conduct keyword research to identify relevant and high-performing keywords, integrating them strategically into website content.
-Implement On-page SEO best practices to optimise website pages, including meta tags, headers, and internal linking.
-Conduct technical SEO audits to address website performance issues and work with developers to implement improvements.
-Utilise web analytics tools to track website performance metrics, including organic traffic, keyword rankings, and conversions, and generate regular reports for continuous improvement.
-Off-page SEO involves external strategies to boost website rankings, Link Building, Guest Blogging, etc.
Social Media Management
-Monitor the organisation's social media accounts, ensure brand consistency in all messages, produce reports, etc.
-Create relevant and versatile content to engage target audiences, promote our brand and drive engagement, and other objectives according to product/services.
-Report and analyse the performance of social media campaigns and provide insights on performance metrics.
-Manage outreach with third-party influencers and plan live events, webinars or conferences.
-Led and instructed cross-functional teams (content, graphics, marketing) in a fast-paced environment.
-Develop content calendars, schedule posts, and engage with followers to foster community interaction and brand loyalty.

Email Marketing
-Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
-Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
-Design visually appealing email templates that are responsive across devices and browsers.
-Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
-Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

Online Advertising (PPC)
- Manage and optimise pay-per-click (PPC) advertising campaigns (e.g., Google Ads, Facebook Ads) to drive website traffic and conversions.
- Monitor campaign performance, adjust targeting, and optimise budgets for maximum ROI.

Content Creation
- Develop engaging content such as articles, blogs, videos, and infographics to support marketing campaigns and enhance brand visibility.
- Collaborate with internal teams and external partners to produce high-quality, relevant content.

Influencer Marketing
- Identify and engage with industry influencers and strategic partners to amplify brand reach and credibility.
- Develop and execute influencer collaboration strategies to leverage their audience and promote brand awareness.

Qualification

- Experience of 1+Years in Digital Marketing.
- Attention to detail and accuracy in all the tasks and handling every channel.
- Strong communication skills, both verbal and written, with a friendly and professional demeanor.
- Excellent problem-solving abilities and the ability to handle stressful situations calmly.
- Flexibility to work in shifts, including evenings, weekends, and holidays, to accommodate environment needs.

Education and Training:
- Graduation
- Completion of courses or certification programs in digital marketing.