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6 GCI Exports Jobs
Global Marketing Specialist
GCI Exports
posted 3+ weeks ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Responsibility
- Develop and implement strategic marketing programs from initial concept to execution to support and grow our brand
- Develop strategies based on website performance and modify web pages to drive traffic and improve search engine rankings (SEO and Google Analytics)
- Identify and learn competitors and desired target audiences alike to optimize in-
- person, social media and website efforts
- Write, prepare and send out press releases to appropriate media outlets
- Create and maintain database regarding market size, profile, trends, drivers, regulatory impacts, standards, prices, competitor actions, commercial practices, new product introductions, etc.
- Perform market research to establish our current state position and identify the needs with regards to our products, quality, customer service, etc. and identify areas for improvement
- Develop and implement sales support tools including technical presentations and animations of equipment. Give customer presentation as required to support opportunity strategy.
- Determine how we can use web-based applications to improve communication and efficiency internally and with customers.
- BS in Marketing, Communications, Art or related field. Undergraduate degree in Engineering or Marketing
- 5 years of experience in diverse Marketing roles, previous experience in concrete pipe and iron casting industry is a plus
- Proven experience with Google Analytics and SEO data
- Demonstrated ability to create websites, effectively use graphics, and produce engaging web page layouts
- Understanding/Experience with basic tools and techniques for effective marketing research.
- Understanding/Experience with basic tools and techniques for effective marketing research.
- A mix of creativity and strong analytical skills.
- Ability to draw conclusions and determine strategies based on data.
- Ability to translate strategies into detailed operating plans.
- Action oriented versus highly theoretical
- Knowledgeable in technology. Proficiency in and experience with Microsoft Office software, particularly Word, Excel, PowerPoint, and web browsers
- Understanding/experience with Voice Of Customer methods.
- Must be familiar with Adobe Creative Suite, Adobe Premier and/or Final Cut Pro Vision/Audio Editing Software.
- Strong technical and computer skills
- Strong presence, communication, and interpersonal skills
- Outstanding verbal and written English communication skills
Employment Type: Full Time, Permanent
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