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35 Gatan Jobs
Salesforce and Marketing Automation Specialist
Gatan
posted 1mon ago
Job Role Insights
Key skills for the job
Job Description
- Salesforce Management:
- Administer and optimize the Salesforce CRM platform.
- Develop and maintain reports and dashboards to track key performance metrics.
- Conduct regular data audits to ensure data quality and accuracy.
- Marketing Automation:
- Oversee the implementation and optimization of marketing automation tool (Pardot).
- Design, execute, and monitor email marketing campaigns, nurturing programs, and customer journeys.
- Segment and target audiences based on data insights to improve campaign effectiveness.
- Analyze campaign performance and provide actionable recommendations for improvement.
- Training and Support:
- Provide training and ongoing support to users of Salesforce and Pardot.
- Develop documentation and training materials to enhance team proficiency.
- Cross-Functional Collaboration:
- Work closely with the sales teams to align strategies and optimize lead generation.
- Collaborate with IT to troubleshoot issues and implement system enhancements.
- Continuous Improvement:
- Stay updated on industry trends and best practices related to Salesforce and marketing automation.
- Identify opportunities for process improvements and automation to enhance efficiency.
- Participate in strategic planning sessions to support overall business objectives.
Qualifications:
- Bachelor s degree in Marketing, Business, Information Technology, or a related field.
- 5 - 7 years of experience in the field of Marketing Automation and Salesforce
- Proven experience with Salesforce administration and Pardot platforms.
- Strong analytical skills and experience with data analysis and reporting.
- Excellent communication and interpersonal sklls.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Salesforce Administrator certification and/or Pardot certifications are a plus
Employment Type: Full Time, Permanent
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