Digital Marketing Manager

Responsibilities:

Position Overview

• The Digital Marketing Manager will be responsible for planning, implementing, and monitoring digital marketing campaigns across various digital networks.
• This role involves working closely with different departments to align online marketing strategies with the companys broader marketing goals.
• The position requires a strategic thinker who can develop innovative digital marketing strategies to drive brand awareness, lead generation, and engagement.
• Familiarise in digital marketing, stays updated with the latest trends, and thrives in a fast-paced environment.

Job Role and Responsibility

Digital Marketing Strategy & Execution:

• Develop and implement comprehensive digital marketing strategies to drive individually, engagement, and lead generation.
• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.

Social Media Marketing:

• Evaluate emerging technologies. Engage with Company CEO, Sales team in defining and developing of digital solutions at patients, KOL, clinics, hospitals, pharmacies, governments level to achieve a customer centric organization.
• Manage and grow the companies social media presence across platforms such as Company Website, Facebook, Instagram, LinkedIn, Twitter, and others.
• Create and manage social media content calendars, monitor engagement metrics, and optimize strategies for better reach and engagement.

Content Marketing:

• Oversee the creation of engaging and informative content that aligns with the companies brand voice and marketing goals.
• Collaborate with the content team to develop blog posts, videos, infographics, and other forms of content for various digital channels.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Manage SEM campaigns.

Email Marketing:

• Design and execute email marketing campaigns to nurture leads and drive conversions.
• Monitor email marketing metrics and optimize campaigns based on performance data.

Analytics and Reporting:

• Monitor and analyze website and campaign performance metrics using tools like Google Analytics, SEMrush, and others.
• Prepare detailed reports on digital marketing performance and present insights and recommendations for improvement.

Collaboration and Team Management:

• Work closely with internal teams such as graphic design, content, and sales to ensure cohesive marketing strategies and campaigns.

Lead Generation and Conversion Optimization:

• Develop and implement lead generation campaigns to drive new customer acquisition.
• Optimize landing pages and website content for higher conversion rates.

Staying Current with Digital Trends:

• Stay updated with the latest trends and best practices in digital marketing and technology.
• Experiment with new marketing channels and strategies to keep the company ahead of the competition.

Knowledge & Skills Required

Digital Marketing Expertise:

• Strong understanding of digital marketing channels and tactics, including SEO, SEM, PPC, email marketing, content marketing, and social media.

Analytical Skills:

• Proficiency in analyzing data and converting it into actionable insights to improve campaign performance.

SEO and SEM Knowledge:

• In-depth knowledge of SEO / SEM best practices

Content Creation & Management:

• Ability to oversee the creation of compelling content across various digital platforms.

Social Media Proficiency:

• Experience in managing social media accounts and understanding of social media analytics tools.

Email Marketing:

• Knowledge of email marketing tools and strategies for lead nurturing and customer retention.

Marketing Tools & Software:

• Proficient in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush.

Communication & Collaboration:

• Strong communication skills for effectively working with cross-functional teams and managing external agencies.

Project Management:

• Excellent project management skills, with the bility to manage multiple campaigns simultaneously.

Creative Thinking:

• Ability to think creatively and develop innovative digital marketing strategies.

Budget Management:

• Experience in managing budgets for digital marketing campaigns.

Adaptability:

• Ability to adapt to changing priorities and new digital marketing trends.

Role: Manager - Digital Marketing

Industry Type: Medical Device

Department: Marketing

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Experience : 5+ Years in Digital Marketing Field

Education

UG: B. Tech /M. Tech / MCA

Location : KOCHI