Content Writer-Team Lead

Location: Hyderabad

Experience: 3-5 Years

Role Overview

As a Content Writer-Team Lead, you will play a pivotal role in crafting high-quality, engaging, and SEO-optimized content for a diverse range of clients. You will lead content creation efforts, mentor junior writers, and collaborate with the digital marketing team to drive content strategies that align with client objectives and enhance their digital presence.

Key Responsibilities

• Content Development: Produce high-quality, engaging, and SEO-friendly content for various digital platforms including blogs, social media, websites, and email campaigns.
• Content Strategy: Develop and execute content strategies that align with client goals and marketing objectives.
• Editing and Proofreading: Edit and proofread content to ensure clarity, coherence, and adherence to brand guidelines.
• SEO Optimization: Implement SEO best practices in content to improve search engine rankings and drive organic traffic.
• Research: Conduct in-depth research on industry-related topics to ensure content accuracy, relevance, and authority.
• Mentorship: Provide guidance and mentorship to junior content writers, helping them improve their writing skills and understanding of content strategy.
• Collaboration: Work closely with the digital marketing team to brainstorm and develop innovative content ideas.
• Content Calendar Management: Plan and manage content calendars to ensure timely delivery of content.
• Performance Analysis: Monitor and analyze content performance using analytics tools, and make data-driven recommendations for improvement.
• Client Communication: Interact with clients to understand their content needs, provide updates, and incorporate feedback.

Qualifications

• Education: Bachelors degree in English, Journalism, Marketing, Communications, or a related field.
• Experience: 3-5 years of experience in content writing, preferably in a digital marketing agency or related field.
• Writing Skills: Exceptional writing and editing skills with a strong portfolio of published content.
• SEO Knowledge: Deep understanding of SEO principles and how to apply them in content creation.
• Research Skills: Ability to conduct thorough research and present information in an engaging and authoritative manner.
• Creativity: A creative mindset with a passion for storytelling and content innovation.
• Attention to Detail: High level of accuracy and attention to detail in writing and editing.
• Leadership: Proven ability to lead and mentor a team of writers.
• Collaboration: Strong interpersonal and communication skills, with the ability to work collaboratively within a team environment.
• Time Management: Excellent organizational and time-management skills to handle multiple projects simultaneously.
• Technical Skills: Proficiency in using content management systems (CMS), Google Analytics, and keyword research tools.

Benefits

• Professional Growth: Opportunities for career advancement and professional development.
• Work Environment: Collaborative and inclusive work environment with a focus on innovation.