Head - Marketing - eCommerce (15-25 yrs)

Position Overview:

The Head of Marketing and Ecommerce will be responsible for developing and executing comprehensive marketing and ecommerce strategies that drive growth and enhance the customer experience. The incumbent would lead a team towards achieving ambitious business goals.

Key Responsibilities:

1. Strategic Planning:

- Develop and implement a marketing and ecommerce strategy aligned with the company's overall business goals.

- Identify growth opportunities and market trends.

2. Marketing Management:

- Creation and execution of marketing campaigns across various channels, including digital, social media, email, and traditional media.

- Manage the marketing budget and allocate resources effectively to optimize ROI.

- Lead brand development efforts to ensure a consistent and compelling brand message.

3. Digital Marketing and Ecommerce Management:

- Handling performance marketing and digital marketing

- Driving ecommerce via the ecommerce team and lead the negotiation of JBPs and ToTs

- Develop and implement strategies to drive online sales, improve conversion rates, and enhance the customer experience.

- Track performance metrics and adjust strategies based on data-driven insights.

4. Team Leadership:

- Lead, mentor, and develop a high-performing marketing and ecommerce team.

- Foster a collaborative and innovative environment to drive team success.

5. Collaboration:

- Work closely with other departments, including Sales, Supply Chain and finance

Qualifications:

- MBA from a reputed business school

- Experience in marketing roles with in the FMCG industry the last few years in leadership role

- Proven track record of developing and executing successful marketing strategies.

- Strong understanding of digital marketing channels, tools, and best practices.

- Should have familiarity and been part of ecommerce planning and supportive role in getting the planned numbers from the ecommerce channel

- Excellent leadership, communication, and interpersonal skills.

- Ability to analyze data, generate insights, and make data-driven decisions

PS : The candidates require only experience in FMCG Marketing. Ecommerce experience is not compulsory.