Marketing Executive

Roles & Responsibilities

• Assist sales by developing marketing assets like videos, brochures, mailers, sales decks, and elevator pitches to act as sales enablers
• Work with sales to support the planning and management of industry conferences and events
• Should be well-versed in campaign conceptualization and execution in Tools like HubSpot, and Mailchimp. A passion for measuring outcomes from digital platforms and other channels
• Create campaign workflows in marketing automation platforms like HubSpot and Mailchimp
• Plan and execute events/campaigns (digital & Physical) and other activities to help build marketing generated pipeline
• Help build better brand awareness among customers, and prospects through strong social media campaigns
• Plan and execute paid campaigns on LinkedIn
• Should have a basic understanding of the Video Marketing Process

• MBA Marketing with 3-4 years of experience in the IT services industry
• Should be well-versed in running LinkedIn ads
• Should be familiar with email marketing/automation tools like HubSpot and Mailchimp
• Experience in YouTube/Video marketing would be an added advantage (Not mandatory)
• Experience in marketing video script writing would be an added advantage (Not mandatory)