Fitpass - Vice President - Growth & Marketing (10-20 yrs)

Position Overview: The Vice President of Growth and Marketing will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and maximize revenue. This role requires a deep understanding of market dynamics, consumer behavior, and emerging trends, coupled with a strong ability to lead and inspire a team of marketing professionals.

Key Responsibilities:

1. Strategic Growth Planning:

- Develop and implement a long-term growth strategy aligned with the company's business goals.

- Identify and evaluate new market opportunities, partnerships, and potential revenue streams.

2. Marketing Strategy Development:

- Create a robust marketing plan that encompasses brand strategy, product marketing, digital marketing, content marketing, and public relations.

- Define key performance indicators (KPIs) to measure success and adjust strategies based on performance data.

3. Brand Management:

- Oversee the development and execution of brand positioning and messaging to ensure consistency across all channels.

- Strengthen brand awareness and equity through innovative campaigns and initiatives.

4. Digital Marketing Leadership:

- Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising, to drive traffic and engagement.

- Leverage data analytics to optimize marketing campaigns and improve conversion rates.

5. Customer Insights and Experience:

- Conduct market research and customer feedback analysis to understand consumer needs and preferences.

- Collaborate with product and customer success teams to enhance the overall customer journey and experience.

6. Team Development and Leadership:

- Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability.

- Provide guidance and professional development opportunities to team members.

7. Budget Management:

- Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.

- Monitor and report on the effectiveness of marketing programs and initiatives.

8. Cross-Functional Collaboration:

- Partner with sales, product development, and other departments to ensure marketing strategies are integrated and aligned with overall business objectives.

- Engage with executive leadership to provide updates on growth initiatives and strategic marketing efforts.

9. Stakeholder Engagement:

- Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

- Represent the company at industry events, conferences, and networking opportunities.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

- 10+ years of experience in marketing and growth roles, with a proven track record of driving revenue and market expansion.

- Strong leadership skills with experience managing diverse teams and cross-functional projects.

- Deep knowledge of digital marketing channels and tools, including analytics platforms.

- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.

- Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.

- Innovative mindset with a passion for exploring new ideas and strategies to drive growth.

What We Offer:

- Competitive salary and performance-based bonuses.

- Comprehensive benefits package, including health plans.

- Opportunities for professional development and career advancement.

- A dynamic and inclusive work environment that values creativity and collaboration.