Senior Professional In Digital Marketing

Job Overview:

Sharda University is seeking a dynamic and results-oriented Senior Professional in Digital Marketing to drive and execute the university's digital marketing strategy. The ideal candidate will be a leader in digital marketing, with a strong background in the education sector, capable of developing and managing strategies to enhance the university's online presence, engagement, and enrollment.

Key Responsibilities:

1. Digital Marketing Strategy:
   
2. Social Media Management:
   
3. Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
   
4. Email Marketing:
   
5. Content Creation & Management:
   
6. Analytics and Reporting:
   
7. Budget Management:
   
8. Team Leadership:
   
9. Partnerships & Collaborations:
   

Qualifications:

• Education: Bachelor's/Masters degree in Marketing, Communications, Business Administration, or related field. A degree from a recognized university is preferred.
• Experience: Minimum of 10-12 years of experience in digital marketing, with at least 5-7 years in a leadership role, preferably in the education sector.

• Skills:
• Expertise in SEO, SEM, social media marketing, email marketing, and content management.
• Strong analytical and data-driven mindset with proficiency in Google Analytics, social media insights, and digital marketing platforms.
• Excellent leadership, communication, and interpersonal skills.
• In-depth knowledge of digital marketing trends and tools.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Qualifications:

• Experience working in a higher education institution or similar sector.
• Knowledge of marketing automation tools, CRM systems, and student recruitment platforms.