Business Messaging Specialist

Develops compelling, value-proposition presentations (e.g. with the use of business cases) and specialized business plans for customers that drive business outcomes. Demonstrates thought leadership and presents business plans to customers to generate new opportunities.
Builds relationships with CXO/decision makers across business, technical, customer experience, marketing etc. to gain mindshare on WhatsApp as a strategic platform.
Develops a comprehensive understanding of customers business needs and strategies and offers solutions on WhatsApp as a platform. Creates trust to influence for impact and acts as a trusted advisor to help the customer transform their business.
Develops strategies to manage pipelines and meet sales goals by reviewing forecasts, assessing and mitigating risks, and ensuring strategy alignment with business priorities. Leverages available solutions as well as engages partners to build new solutions for customers as per the business priorities of customers.
Actively seeks customer feedback (both formal and informal) of assigned accounts regarding ways to identify and understand the drivers of satisfaction and/or dissatisfaction. Engages Support & Engineering teams to address issues, determine the root cause of problems, remove blockers, and improve the customers overall experience.
Work with client facing teams and cross-functional colleagues to gather client feedback to help influence product decisions Provides feedback to product and engineering teams to identify product gaps that can help open new, large markets
Work with in-market global Messaging teams to craft high impact scalable programs to deepen client relationships and drive incremental revenue growth. Delivers training and builds global playbooks/guides for clients regarding best practices around product implementation and solutions success. Work with Meta Leadership and cross-functional teams to develop strategies to scale client facing activities

Experience of sales and business development background, with 8+ years of enterprise selling experience
Possess executive maturity, presence and experience in building trust with CXO/Decision makers and articulating business value to key decision makers
Experience in leading and driving the entire sales cycle, orchestrating virtual selling teams where necessary, leveraging repeatable offerings that maximize revenue and increase customer satisfaction
Experience operating autonomously across multiple teams, demonstrated critical thinking, and thought leadership
Analytical and problem-solving experience with large-scale systems
Bachelor s degree or equivalent work experience

Industry Knowledge in CPG/FMCG, D2C verticals

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity and Affirmative Action

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com .