Brand Manager - FMCG (1-2 yrs)

Brand Manager

To define brand strategy and architecture, analyse market/ customer trends and competition, provide inputs into developing new products within the limits of category business plan with the objective of enhancing brand market share, sales volume and profitability

Principal Accountabilities:

1. Prepare brand strategy based on 6C analysis framework (consumer, context, competition, collaborator, community, company)

2. Develop Brand communication & copy strategy along with investments

3. Set metrics for equity measures

4. Develop / Assess brand architecture and positioning

5. Develop Brand extensions and pricing strategies

6. Liaise with agencies and share brief as per communication strategy, review and approve best route for communication, monitor pre production stage and communication effectiveness post launch

7. Understand scope for new products/variants vis-target market/geography/segment and provide brief to PD team

8. Coordinate for CPT and analyse CPT results along with financial viability

9. Analyse product performance SKU/Geography wise, forecast sales, review return on marketing spends

10. Provide inputs on graphics/structure to agencies/Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyse pack test

11. Provide brief to MR/Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output

12. Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative

13. Conceptualise trade promotion schemes and identify and negotiate with vendors

- Operating Network

- Internal

- Marketing Manager

- Divisional Manufacturing Manager

- Category Finance Manager

- Procurement Manager

- Product Development Team

- Quality Managers

- Research manager

- Legal Team

- Sales and Logistics Team

- Brand teams of other divisions

- External

- Creative agency

- Packaging agency

- Activation agency

- Media agency

- Research agency

- Knowledge

- Market research principles and statistical tools

- Media platforms - Digital, Social, Print and event designs

- Brand management and communication

- Knowledge of channels, sales operations

Competencies:

- Strong analytical ability

- Innovate - (Create new and different)

- Deal with ambiguous environment

- Measure outcomes and connect with action

- Collaborate with multiple stakeholders

- Strong Presentation skills

Personal Attributes:

- High degree of creativity

- High result orientation

- High energy and passion towards their product speciality