Own and be the Functional Administrator for the MarTech stack - maintain the marketing automation tools (notably Iterable) and ensure cleanliness of all systems, consistently
Create responsive HTMLs, maintain domain health and own the end-to-end SMS deployment operations
Own Audience creation in the marketing automation tools
Support lead lifecycle programs collaborating with cross functional teams to design, build test and optimize the lead lifecycle
Integration of relevant Martech Stack with the CRM platform for seamless business outcomes
Identify potential data quality issues; be responsible for quality assurance testing and guidance for correction of any issues that are observed
Work with data engineers and design team to create and maintain a testing pipeline to ensure proper event flows and seamless integration for automations
Collaborate across various internal teams to facilitate QA and troubleshooting the marketing journeys
Oversee all distribution lists with an emphasis on email - continuously tracking and updating data, segmenting, monitoring performance, maintaining list health, and thinking up new user-centric ways to grow/improve target list
Qualifications and Skills:
3+ years of professional experience developing lifecycle marketing campaigns across various platforms with a focus on email and SMS marketing
Expert in marketing automation software, preferably Iterable
Strong organizational skills and analytical approach with very strong attention to detail
Extensive knowledge of various email systems - Dynamic List , Automation Rules, Dynamic Content, HTML and CSS for email knowledge