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26 Ethos Jobs

Lifecycle Operations Manager

7-11 years

Bangalore / Bengaluru

1 vacancy

Lifecycle Operations Manager

Ethos

posted 3mon ago

Job Description

  • Own and be the Functional Administrator for the MarTech stack - maintain the marketing automation tools (notably Iterable) and ensure cleanliness of all systems, consistently
  • Create responsive HTMLs, maintain domain health and own the end-to-end SMS deployment operations
  • Own Audience creation in the marketing automation tools
  • Support lead lifecycle programs collaborating with cross functional teams to design, build test and optimize the lead lifecycle
  • Integration of relevant Martech Stack with the CRM platform for seamless business outcomes
  • Identify potential data quality issues; be responsible for quality assurance testing and guidance for correction of any issues that are observed
  • Work with data engineers and design team to create and maintain a testing pipeline to ensure proper event flows and seamless integration for automations
  • Collaborate across various internal teams to facilitate QA and troubleshooting the marketing journeys
  • Oversee all distribution lists with an emphasis on email - continuously tracking and updating data, segmenting, monitoring performance, maintaining list health, and thinking up new user-centric ways to grow/improve target list
Qualifications and Skills:
  • 3+ years of professional experience developing lifecycle marketing campaigns across various platforms with a focus on email and SMS marketing
  • Expert in marketing automation software, preferably Iterable
  • Strong organizational skills and analytical approach with very strong attention to detail
  • Extensive knowledge of various email systems - Dynamic List , Automation Rules, Dynamic Content, HTML and CSS for email knowledge
  • Strong written and verbal communication.

Employment Type: Full Time, Permanent

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What people at Ethos are saying

Operations Manager salary at Ethos

reported by 4 employees with 7-11 years exp.
₹7.5 L/yr - ₹8.5 L/yr
27% less than the average Operations Manager Salary in India
View more details

What Ethos employees are saying about work life

based on 80 employees
53%
39%
35%
100%
Strict timing
Rotational Shift
Within city
Day Shift
View more insights

Ethos Benefits

Job Training
Soft Skill Training
Health Insurance
Team Outings
Education Assistance
Free Transport +6 more
View more benefits

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