Lead Performance Marketing

Role & responsibilities

• Handle multiple clients with a team as well as individually, and should be able to retain the client by achieving the goals and targets.
• Understand the client requirements and provide customized solutions proactively & make them successful.
• Serve as a key point of contact for clients & manage day-to-day communications.
• Closely involved in preparing and executing comprehensive digital marketing strategies & online media plans.
• Work closely with internal teams to ensure the timely and successful delivery of digital marketing campaigns.
• Ensure client satisfaction and address any issues or concerns promptly.
• Monitor campaign performance and provide regular insights and reports to clients.
• Manage digital paid campaigns on different platforms like Google, Meta, Linkedin, Snapchat, etc and track performance very closely in order to deliver exceptional results.
• Handle digital campaigns on Marketplaces like Amazon, Flipkart, Myntra, Nykaa, etc for d2c brands.
• Analyze performance of digital campaigns at different levels using appropriate key performance indicators (KPI) classifications: CTR, CPC, CPM, conversions, ROAS, CAC, LTV, etc.
• Use data and analytics to provide actionable insights and demonstrate ROI. Work with the data & analytics team and assist them in creation & upgradation of reports & dashboard, products analytics & insights, etc.
• Stay updated with the latest digital marketing trends and best practices.
• Closely involved in training new people & upgrading their skills across different functions of digital advertising domain & company processes.
• Participate in internal meetings to share client feedback and insights.

Preferred candidate profile

• 2-4 years of experience in the digital advertising industry with proven track record in performance marketing & branding, handling large scale spends & leading growth initiatives.
• Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges.
• Experience in performance marketing, growth marketing, branding & advertising.
• In-depth knowledge & hands-on experience of running Google Ads, Meta Ads & other paid channels.
• Good knowledge of analytics platforms like GA4, Appsflyer, Meta analytics, etc is a plus.
• Managed good scale digital media spends in performance marketing & branding for any brand or portfolio of brands.
• Candidates should be comfortable with advanced data and measurement tools.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools, and dashboards to derive actionable insights.