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EssenceMediacom

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2.5

based on 14 Reviews

65 EssenceMediacom Jobs

Executive - Social

EssenceMediacom Canada

2.5

based on 14 Reviews

1-2 years

Gurgaon / Gurugram

1 vacancy

Executive - Social

EssenceMediacom

posted 6d ago

Job Role Insights

Fixed timing

Key skills for the job

Social Media Marketing Google Analytics PPC Nexus Google AdWords Bid Management

+ 3 more

Job Description

Description

Position at GroupM Nexus

Overview of job
In this role, you will handle all biddable media platforms for various clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation.

Reporting of the role

This role reports to the Manager/Sr. Manager

3 best things about the job:

Get to work in an truly integrated team handling 360 aspects for a brand
Will work closely with the leading publishers such as Google Facebook
Will be exposed to Programmatic

Measures of success -

In three months:

Understood the complete biddable media scenario on client s business, e.g. Search, Facebook, etc.
Handled day to day tasks / requirement effectively

In six months:

Optimized implementation in all biddable media platforms
Recommended and implemented best practice
Explored and executed an innovation in one of the biddable media platforms

In 12 months:

Exceed client expectations in terms of biddable media implementation
Create a road-map for the next year.

Responsibilities of the role:

Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

What you will need:

Relevant experience of 1 3 years in search marketing roles
Expertise in Google analytics
Through understanding of Google AdWords
Understanding of Bid Management Tools
Number Crunching
Understanding of Programmatic

About GroupM

GroupM is WPP s media investment group and the world s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSixPartners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com .

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Employment Type: Full Time, Permanent

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