Content Marketing Specialist

Job Title: Content Marketing Specialist

Location: Gurgaon

Company: EnKash (www.enkash.com)

About Us

Join EnKash, a forward-thinking fintech company on the cusp of rapid expansion in the payments space, empowered by our recent acquisition of the payment aggregator license. We're seeking talented individuals to drive the adoption of our cutting-edge payment solutions. This is your chance to be part of a team reshaping the future of digital transactions.

About the Role

Are you passionate about crafting stories that resonate and drive impact? We are seeking a talented Content Marketing Specialist to join our dynamic team. In this role, you'll create high-quality, engaging content that not only enhances brand awareness but also generates leads and nurtures customer loyalty. Collaborating closely with our marketing and sales teams, youll develop and execute strategies that align with our business goals.

Key Responsibilities

Content Creation: Develop a wide range of content formats, including blogs, emails, whitepapers, PPT decks, case studies, social media posts, and ad copies.

SEO Optimization: Optimize content for search engines to enhance organic visibility and improve rankings.

Market Research: Stay on top of industry trends and produce insightful, relevant content tailored to market demands.

Performance Analytics: Monitor, analyze, and report on content performance to measure ROI and suggest improvements.

Cross-functional Collaboration: Partner with designers, developers, and other team members to create compelling and cohesive content.

Qualifications

2-4 years of experience in B2B content marketing.

Exceptional writing and editing skills with a keen eye for detail.

Strong grasp of SEO principles and content optimization techniques.

Hands-on experience with content management systems (CMS).

Proficiency in tools like SEMrush, Ahrefs, and Google Analytics.

A collaborative mindset with the ability to work independently and as part of a team.

Passion for crafting engaging content that drives results.

Why Join Us?

Innovative Work Environment: Be part of a forward-thinking team that values creativity and results.

Career Growth: Opportunities to learn, grow, and advance within the organization.

Impact: Play a vital role in driving content strategies that fuel business success.

Supportive Culture: Join a culture that values collaboration, inclusivity, and employee well-being.