Digital Marketing Specialist For Technology & Online Courses

Job Responsibilities:

• Develop and implement digital marketing strategies to promote our technology products and online courses.
• Manage and optimize campaigns across multiple digital channels, including social media, search engines, email marketing, and paid advertising (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Conduct keyword research and implement SEO strategies to enhance organic search visibility.
• Create and manage engaging content for blogs, email campaigns, social media, and website updates.
• Analyze marketing data, track KPIs, and generate reports to assess campaign performance and make data-driven improvements.
• Collaborate with the design and content teams to ensure cohesive branding and messaging.
• Stay updated with the latest trends in digital marketing, technology, and e-learning to ensure our strategies remain competitive.

Requirements:

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital marketing, preferably in the technology or education sector.
• Strong understanding of SEO, SEM, content marketing, and email marketing.
• Excellent written and verbal communication skills.
• Ability to analyze data and make strategic marketing decisions.
• Experience with graphic design and video marketing is a plus.

Benefits:

• Competitive salary and performance-based incentives.
• Flexible work environment (remote/hybrid options available).
• Opportunities for career growth and professional development.
• Access to our premium online courses and training resources.