Elior - General Manager - Marketing & Communications (10-15 yrs)

Elior Group, headquartered in France is one of the leading global players in Food services, operating in India since 2017 with presence across metro cities".

Roles and Responsibilities:

- Analyze market trends, track campaign performance & adjust strategies as needed to optimize results.

- Organizing and overseeing strategic branding/communication campaigns and promotional events.

- Develop and execute performance marketing campaigns to drive lead generation and sales [B2B].

- Execute and oversee all marketing activities related to Print Media, Digital Marketing, Public Relations and event planning etc.

- Driving PR through media connects over multiple channels.

- Branding internally for existing and new clients.

- Collaborate closely with sales and operations teams for branding across all channels.

- Coordinate Public Relations and outreach initiatives on regular basis, including media & press releases, company announcements etc.

- Collaborate with PR agencies to for Brand positioning if any.

- Market research and competition mapping.

- Guide the sales team to arrange for competitor information (services, campaigns etc.) and contribute to sales enablement, networking, trade shows and events.

- Track actual spends and ensure costs are within the overall budget allocated.

- Analyze campaign results, customer acquisition data, and other metrics to calculate ROI and identify opportunities for optimization.

- Develop and execute comprehensive marketing strategies to drive brand awareness, client engagement and revenue growth.

- Develop and execute social media strategies that align with business goals and enhance brand visibility.

- Identify trends, opportunities, and competitor activities to drive engagement and traffic.

- Create and maintain a content calendar to ensure timely and relevant content is published across platforms.

Qualifications and Experience:

Educational Background: Graduate / MBA.

Experience:

- 10+ years of relevant experience in Marketing & Communication.

- Proven experience in developing marketing strategies and communication for Corporates.

- Exposure to industries like Food Services, Catering, Hotels, Hospitality & facilities & FMCG.

Note: The role may require travel between multiple sites.\