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Senior Campaign Manager
Editorialist YX
posted 5d ago
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Flexible timing
Key skills for the job
Job Description
About Editorialist
Editorialist combines personal styling, curated editorial content, and shopping into a cohesive digital experience, enhanced by our proprietary technology and e-commerce tools. Through Editorialist.com, our media platform, we bring high-quality content and shopping options to aspirational and affluent consumers. Our stories link readers to curated solutions for fashion, accessories, beauty, and wellness, alongside a luxury catalog of over 3 million products. Our co-founder and CEO, Rafael Ortiz, previously co-founded NexTag, the leading comparison shopping site, where he led marketing and business development until its $1.2 billion acquisition.
Position:
- Senior Campaign Manager - Google PLA
- Editorialist is seeking an experienced and strategic Senior Campaign Manager to lead, optimize, and grow our Google Product Listing Ads (PLA) campaigns. This role will be responsible for acquiring UHNW users(top 2%) driving revenue growth and maximizing ROI through expertly managed, data-driven Google PLA campaigns. The ideal candidate is a highly analytical, results-oriented professional with proven experience in Google PLA, shopping campaigns, and eCommerce performance marketing.
Key Responsibilities:
- Campaign Strategy Execution: Develop, implement, and oversee Google PLA campaigns that align with business goals. This includes budget management, bidding strategies and audience targeting.
- Performance Optimization: Continuously monitor and analyze campaign performance, leveraging A/B testing, conversion rate optimization (CRO), and data analysis to improve click-through rates, and ROI.
- Product Feed Management: Manage, optimize, and troubleshoot product feeds in Google Merchant Center to ensure accuracy and alignment with campaign strategies.
- Data Analysis Reporting: Provide detailed and actionable insights into campaign performance through regular reports, identifying key trends, growth opportunities, and areas for improvement.
- Cross Functional Collaboration: Collaborate with the CRM team to build a differentiated strategy for each customer segment targeting buyer metrics LTV.
- Stay Up-to-Date: Keep up with the latest developments and best practices in Google PLA, Google Ads, and eCommerce marketing to maintain a competitive edge.
Experience:
- Experience: 5 - 8 years of quality experience in digital marketing, with a strong focus on Google PLA and shopping campaigns. Proven track record of achieving KPI goals and driving revenue growth
Must have:
- Technical Skills: Advanced knowledge of Google Ads, Google Merchant Center, and Google Analytics. Familiarity with feed management tools (e.g., Feedonomics, GoDataFeed) is a plus.
- Analytical Ability: Strong analytical skills with experience in using data to make informed campaign decisions. Proficiency in Excel and data visualization tools.
- Detail Oriented: Exceptional attention to detail and the ability to work in a fast-paced environment with tight deadlines
- Communication Skills: Strong written and verbal communication skills to effectively collaborate and present insights to cross-functional teams and stakeholders.
Benefits:
Exceptional Salary - Best in industry.
Flexible work schedule and remote work options
Medical Benefits
Employment Type: Full Time, Permanent
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based on 16 employees
Flexible timing
Monday to Friday
No travel
Night Shift
Editorialist YX Benefits
Health Insurance 
Work From Home 
Team Outings 
Free Transport 
Soft Skill Training 
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