Product Manager - Strategy & Roadmap (5-11 yrs)

Job Description :

As a Product Manager, you will be responsible for guiding the development of new products, including defining strategy, conducting market research, and leading cross-functional teams to deliver innovative healthcare solutions. Your main focus will be on building out and launching a new product line, ensuring that it integrates seamlessly with our existing platform, including updating our CRM and EMR systems to fit the new product.

Additionally, you will monitor and analyze competitor products and implement changes to our UX/UI to ensure we stay competitive. This role also requires strong experience in B2C e-commerce and Conversion Rate Optimization (CRO) to effectively market and manage products directly to consumers and optimize sales performance.

Key Responsibilities :

• Conduct thorough market research to understand user needs, competitor products, and industry trends.
• Write detailed user stories and acceptance criteria to guide the development team.
• Act as the primary communication bridge between stakeholders and the development team.
• Develop and maintain a clear product roadmap and strategy for the new product line.
• Update the CRM and EMR systems to ensure they integrate the new product line, including defining new fields and values.
• Monitor competitor products and identify opportunities for UX/UI improvements, collaborating with designers and developers to implement those changes.
• Work closely with UX/UI designers, utilizing tools like Figma, to define the user experience and ensure a seamless interface for customers.
• Collaborate with the engineering team (both front-end and back-end) to define technical requirements and oversee implementation.
• Coordinate with the CRM and EMR teams to ensure proper integration of new product features with the existing systems.
• Define and prioritize product features based on customer needs, business value, and technical feasibility.
• Apply Conversion Rate Optimization (CRO) techniques to drive user engagement and sales.
• Establish clear KPIs and success metrics to measure the impact of the new product line.
• Oversee product launches and ensure successful rollouts with clear communication and collaboration across departments.
• Gather and incorporate user feedback to continuously improve the product.

• Proven experience as a Product Manager, preferably in healthcare, telehealth, or a related industry.
• Experience writing clear and actionable user stories with acceptance criteria.
• Proven ability to communicate effectively with developers, understanding technical trade-offs and ensuring product requirements are met.
• Strong understanding of market research, product lifecycle management, and product strategy.
• Experience working with cross-functional teams, including designers, engineers, and marketing teams.
• Ability to work closely with technical teams, understanding technical trade-offs and decisions.
• Experience with CRM and EMR systems and the ability to update and integrate new product features into existing systems.
• Proficiency in Figma or similar UX/UI design collaboration tools.
• B2C e-commerce experience with a strong focus on direct-to-consumer marketing and product management.
• CRO experience with proven results in optimizing user conversion and engagement rates.
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects, and meet deadlines.
• Strong analytical skills and ability to translate data into actionable insights.
• Exceptional communication and collaboration skills.
• Bachelor's or Master's Degree in Business, Computer Science, Design, Healthcare Management, or a related field.
• Familiarity with HIPAA compliance and healthcare regulations.