Build and deploy campaigns in automation tool with input from various stakeholders across the organization.
Setup & execute ad-hoc campaigns, journeys.
Provide first-line support to marketing team members on the functionality of the marketing automation platform.
Support the Marketing Operations Manager in data management initiatives, including the improvement of data integrity; segmentation and analysis; list management.
Perform day-to-day database maintenance, employing best practices.
Analyse database, campaign performance and suggest improvements.
Knowledge of email best practices to increase deliverability, engagements, and lowering the spamming rates.
Strong project management skills and ability to work with tight deadlines.
Excellent communication, presentation and interpersonal skills.
Monitor and report on the performance of campaigns to the team whenever asked.
Working Knowledge of in HTML/CSS is required, and email coding practices for responsive campaigns.
Strong attention to detail and process driven mindset.
Ability to work in multi-disciplinary and cross-functional teams.
Strong analytical, problem solving and planning skills Knowledge / Desired Skills Good to have(s):.
Create/design emails, landing pages and forms. Manage A/B tests campaigns, and continuously optimize campaigns to improve performance.
Worked on Salesforce as Admin.
Proofread program/journey emails for clarity, grammar, spelling and overall quality.
Advance lead scoring and support asset tracking.
Required Candidate profile
Any graduate, sales or relevant field.
3+ years work experience in campaign management, data analysis, Software marketing Email marketing.
Thorough understanding of marketing optimization attribution, tracking, etc
Ability to communicate, collaborates, advocates ideas as we'll as executes and takes ownership with those ideas.