Digital Marketing Executive / Manager

Our Marketing team ensures that we create an audience & reach to potential customers and effectively convince the impact our solution can have on their business and enable them to make the right decision. They are ambitious individuals who strive for the company's growth, receive significant rewards & recognition, have accelerated careers and can transition to other roles within the company.

We are hiring to expand our Marketing Team.

Role & responsibilities

- Design, implement & co-ordinate paid / organic Social Media & Digital Marketing strategies

- Conceive, develop & manage Performance Marketing, Content Marketing, & Awareness marketing campaigns using digital & social media channels

- Consistent Lead generation using organic & performance marketing initiatives

- Actively build engagements and followers on LinkedIn, Twitter, & Meta (Facebook & Instagram)

- Manage & co-ordinate creation of graphics & content for different social media channels

- Undertake effective Content Marketing using Blogs & other online tools

- Continuously undertake SEO (on-page as well as off-page) & link building exercises with the goals of generating organic traffic & lead generation

- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)

- Acquire insight in online marketing trends and keep strategies up-to-date- Maintain partnerships with media agencies and vendors

Required Qualifications

- Candidate should be a Graduate (preferably MBA) with excellent communication (spoken and written) skills in English

- Proven track record in planning & execution of Digital & Social Media campaigns especially targeting B2B segments

- Skills and experience in creative content / copy writing

- Good understanding of algorithms of different social media channels (specifically Meta, Linkedin, Google Ads, & Youtube)

- Expertise in SEO (on page as well as off-page)

- Experience with blog postings, classifieds postings, Quora, forums, other online postings

- Knowledge of PPC & Google Ad-words including keyword planning

- Ability to implement & interpret Google Analytics

- Excellent communication and interpersonal skills

Additional Information:

Work week: 6 day

Location: Gurugram (Office-based role)

Immediate joiners or those available within 15 days are preferred.