Dista - Content Specialist (5-7 yrs)

- The Content Marketing Specialist will be responsible for leading content strategy and execution.

- Your key responsibilities will be to increase web traffic and brand awareness while representing our company and the offerings through different forms of content.

Responsibilities:

Strategy:

- Own and design digital content strategies across all online platforms including web, social, email, video and more.

- Own and publish monthly/quarterly content and social calendar.

- Measuring content performance and analytics.

- Implementing SEO best practices on-site and offsite.

- Knowing which platform various kinds of content are best suited to.

- Designing and implementing creative marketing strategies to disseminate content for customers, partners and employees.

Execution:

- 50% of your day to day job will entail authoring and creating multi-format, multi-channel content and the rest of the 50% contribution will be to publish and distribute it on global platforms.

- Author blog posts, presentations, web page copies, customer success stories, email campaign content, social, white papers, and video scripts.

- Work with digital marketers to contribute to the inbound digital journey for Dista.

- Craft email nurturing campaigns as well as sequences, with offers and CTAs that drive engagement and - improve pipeline funnel conversion.

Skills and Experience:

- 4+ years experience in content writing.

- Mandatory: At least 2 years experience in a B2B software (services or product) company.

- Creative writing: Ability to generate crisp messaging in different formats for product and brand alike.

- Must have: Good verbal and written communication skills and good research skills.

- Must have: Familiarity with integrated marketing using digital channels, SEO and marketing tools.

- Good to have : Wordpress knowledge.

- Certifications like HubSpot Content Marketing / Inbound marketing will be a plus!.

- Must be an individual contributor with global perspective.

What you get:

- Chance to grow a fast-growing low code/no code location intelligence product company that has 40+ customers globally.

- Flexible work-environment with open culture.