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27 Digital Media Jobs in Thane

Marketing Manager - BPD

3-8 years

Mumbai, Nagpur, Thane + 3 more

1 vacancy

Marketing Manager - BPD

Aditya Birla Insulators

posted 4d ago

Job Description

Developing differentiated GTM and Efficient Rollout

  • Develop annual marketing plans for each category & plan the execution. Co-ordinate with team members - Zonal Brand building heads, Central Brand building & BPD team
  • Consumer validate the problem statement and the value proposition through qualitative and or quantitative research with customers/ technocreacts/ infleuncers. Distil the CVP into an actional GTM
  • Rolling out the GTM across multiple channels. Coordinating with internal and external partners towards timely and rigorous execution.

Developing Distinct & premium Pack design

  • Develop exhaustive packaging brief (NPD or Refresh) with the category team
  • Secure approval from technical & legal on marketing claims before print proofing the shortlisted pack design (rigid & flexible).
  • Roll out the packagaing with desired marketing support BTL & ATL

Driving efficient deployment & measuring effectiveness

  • Monitor the spends on BTL and their effectiveness in the market. Provide inputs on effective utilization of the budget, for maximum impact in the market.
  • Develop key brand collaterals required for the GTM by coordinating across creative agencies, internal teams and execution vendors (printers, installers etc).

Competition Tracking

  • Competition tracking - Monitor competition activities on the ground and media spends for all categories (Tile Adhesives, Waterproofing, Repair, Tile grouts, Powergrouts etc)
  • Flash major competition updates to key internal stakeholders.

Leverage digital media to reach, engage & influence customers

  • Build annual activation calendar as per agreed annual goals
  • Develop insightful content for IHBs & Influencers
  • Build website as a destination for curated content
  • Pilot new media platforms to communicate/ amplify CVP
  • Define KPIs to measure campaign effectiveness & drive effienciency with agency partner
  • Scaleup basis campaign impact & budget
Qualifications:
MBA

Minimum Experience Level:
3-8 Years

Report to:
General Manager


Employment Type: Full Time, Permanent

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