2 Bajaj Electricals Digital Media Jobs

Lead - Digital Media

Job Purpose:

- As a Digital Media Manager, must have a strong understanding of the current digital landscape, the relevant marketing tools and social media strategies lead and hence lead and execute strategies across social media, email, SEO, SEM, PPC, etc.

- Analyze trends, optimize campaigns and collaborate with teams to drive brand and business growth.

- This role also covers driving traffic to the company's website.

Key Responsibilities:

- Develop, implement, and manage digital marketing strategies tailored to multiple brands under BEL's portfolio.

- Plan and execute all digital marketing, including SEO/SEM, marketing database, social media and display advertising campaigns.

- Measure and report performance of all digital marketing campaigns, and assess performance against ROI and KPI's.

- Optimize spends and performance basis trends and insights.

- Manage website performance, optimizing UX and SEO, with regular enhancements to improve brand presence and performance.

- Deliver roadmap and execute an end-to-end customer experience across channels and touch points.

- Liaise with the cross-functional teams, especially the brand and sales teams as well as external agencies to create and execute integrated campaigns.

- Ability to strongly influence senior stake holders to bring brand strategy at the heart of business strategy.

Educational Qualifications:

- MBA in either marketing, business, or an adjacent field

Work Experience:

- 8-12 years of experience in digital and performance marketing, with a focus on performance marketing.