Digital Marketing Manager

Job Title - Digital Marketing Manager

Experience - 2-4 years

Location - New Delhi

Key Responsibilities:

Strategy Development:

Develop and execute comprehensive digital marketing strategies aligned with business goals.

Identify target audiences and create tailored marketing campaigns to engage them.

Content Management:

Oversee the creation and distribution of engaging content across various platforms (blogs, social media, email, etc. ).

Collaborate with the content team to ensure brand consistency and quality.

SEO & SEM:

Optimize website content for search engines to improve organic search rankings.

Manage pay-per-click (PPC) campaigns and analyze performance metrics to maximize ROI.

Social Media Management:

Develop and implement social media strategies to increase brand visibility and engagement.

Monitor social media channels and respond to customer inquiries and feedback.

Email Marketing:

Design and execute email marketing campaigns to nurture leads and retain customers.

Analyze email performance metrics and optimize campaigns for better results.

Analytics & Reporting:

Utilize analytics tools (Google Analytics, SEMrush, etc. ) to track and report on campaign performance.

Provide insights and recommendations based on data analysis to improve future marketing efforts.

Collaboration:

Work closely with sales, product, and design teams to ensure cohesive marketing efforts.

Manage relationships with external vendors and agencies as needed.

Budget Management:

Develop and manage the digital marketing budget, ensuring effective allocation of resources.