Digital Marketing Executive

Key Responsibilities:

1. Lead Generation and Conversion:
• Develop and execute digital marketing strategies to generate high-quality leads for solar sales.
• Utilize digital advertising (Google Ads, Facebook Ads, etc.) to reach target customers and convert them into qualified leads.
• Analyze and optimize conversion funnels to ensure effective lead nurturing and sales pipeline progression.
2. Content Creation & Management:
• Create engaging and informative content that highlights the benefits of solar energy and promotes our products/services (blogs, whitepapers, e-books, videos, infographics).
• Manage and update content on the website and blog to ensure accuracy and relevance.
• Oversee the creation of promotional material for digital campaigns, ensuring consistency with brand voice and messaging.
3. SEO & Website Optimization:
• Implement SEO best practices across the website and digital content to increase organic search rankings and drive traffic.
• Conduct keyword research and monitor SEO performance, ensuring content is optimized to reach potential customers actively searching for solar solutions.
• Analyze website performance metrics and recommend improvements to enhance the user experience.
4. Email Marketing:
• Plan, execute, and track email marketing campaigns aimed at nurturing leads and encouraging customer conversions.
• Segment customer data to send targeted, personalized email communications.
• Monitor email campaign performance and make recommendations for optimizing open rates, click-through rates, and conversions.
5. Social Media Marketing:
• Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.) to engage with a broader audience and generate leads.
• Create and schedule regular posts, monitor social media performance, and adjust strategies to improve engagement.
• Develop and manage paid social media campaigns, targeting audiences interested in sustainability and renewable energy.
6. Analytics & Reporting:
• Track and measure the success of digital marketing efforts using tools like Google Analytics, CRM software, and social media insights.
• Provide regular reports on campaign performance and recommend strategies to optimize results.
• Stay up-to-date with digital marketing trends, industry best practices, and competitor activities to ensure our campaigns remain competitive and innovative.

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or related field.
• Proven experience (2-3 years) in digital marketing, preferably in the renewable energy, tech, or sales industries.
• Strong understanding of SEO, SEM, Google Analytics, and other digital marketing tools.
• Experience with email marketing platforms (e.g., MailChimp, HubSpot).
• Excellent communication, writing, and presentation skills.
• Strong analytical skills with the ability to analyze data and convert insights into actionable strategies.
• Creative mindset with the ability to think outside the box and drive innovative campaigns.
• Passion for sustainability and renewable energy is a plus.

Preferred:

• Familiarity with solar industry trends and target audience behavior.
• Experience with paid media campaigns (Google Ads, Facebook Ads, etc.).
• Knowledge of web design, UX/UI best practices, or basic HTML/CSS.