Digital Marketing Executive

Role & responsibilities

• Campaign Management: Plan, execute, and optimize digital campaigns (Google Ads, social media, email) to increase traffic and conversions.
• SEO & SEM: Improve website SEO and manage paid search campaigns (PPC/Google Ads).
• Social Media: Develop and execute social media strategies, manage profiles, and engage with audiences.
• Email Marketing: Design and send targeted email campaigns, track performance, and optimize for better results.
• Analytics & Reporting: Monitor KPIs and generate reports to assess campaign effectiveness, providing data-driven insights.
• Content Marketing: Collaborate on creating SEO-optimized content across digital platforms.

Preferred candidate profile

• Experience: 2+ years in digital marketing or related field.
• Technical Skills: Proficient in Google Analytics, Google Ads, SEO tools, and social media platforms.
• Creativity: Strong content creation and communication skills.
• Analytical Ability: Data-driven decision-making with a focus on performance.
• Education: Bachelors degree in Marketing, Business, or a related field.