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Digital Marketing
Digital Amigos
posted 8mon ago
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Job Description
The Digital Marketing Specialist will develop and execute digital marketing campaigns across various channels, including search engines, social media, email, and display advertising. They will analyze campaign performance, optimize strategies, and generate reports.
PRIMARY RESPONSIBILITIES
- Develop and execute digital marketing campaigns across various channels.
- C onduct keyword research and optimize website content for search engines.
- M anage social media platforms, including content creation and community management.
- C reate engaging content, including posts, articles, visuals and reels.
- C reate and optimize email marketing campaigns.
- M onitor and analyze campaign performance using analytics tools.
- Identify opportunities for optimization and implement A/B testing.
- G enerate reports and provide insights to the marketing team.
- S tay updated with digital marketing trends and best practices.
- F amiliarity with social media advertising and paid campaigns.
WHAT WE'RE LOOKING FOR
- Proven experience in including SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in using tools and platforms (Google Ads, Google Analytics, social media ads managers, etc.).
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong copywriting and editing skills.
- Knowledge of marketing automation tools is a plus.
- Familiarity in creating engaging content, including posts, articles, visuals and reels
BASIC QUALIFICATIONS:
Bachelor s degree in Marketing, Advertising, or a related field.
Employment Type: Full Time, Permanent
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