Digital Marketing Specialist

Key Responsibilities:

• Campaign Development and Execution:
• Design and implement digital marketing strategies, including SEO, SEM, email campaigns, and social media marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.).
• Collaborate with content creators to develop engaging digital content (blogs, videos, infographics, etc.).
• Search Engine Optimization (SEO):
• Perform keyword research to identify opportunities for website optimization.
• Monitor and improve website rankings and organic traffic.
• Social Media Management:
• Develop and execute social media strategies across multiple platforms.
• Monitor, engage, and grow online communities to enhance brand awareness.
• Data Analysis and Reporting:
• Track and analyze the performance of all digital campaigns using analytics tools (Google Analytics, HubSpot, etc.).
• Generate reports to provide actionable insights and recommendations for improvement.
• Email Marketing:
• Create, manage, and optimize email marketing campaigns to drive lead generation and customer retention.
• Monitor email campaign performance and adjust strategies as needed.
• Brand Development:
• Ensure consistency in branding across all digital platforms.
• Monitor competitor activities and industry trends to identify opportunities for differentiation.
• Budget Management:
• Allocate and manage budgets for digital marketing campaigns to maximize ROI.
• Monitor and control campaign expenditures.Role & responsibilities

Preferred candidate profile

Perks and benefits