Digital Marketing Specialist

Role & responsibilities

JOB SUMMARY

We are seeking a highly motivated and analytical Marketing Specialist to join our team. As a Marketing Specialist, you will play a crucial role in driving our digital marketing efforts and analyzing campaign performance. We are looking for individuals who have a passion for using data and numbers to make informed marketing decisions. Candidates with experience in digital marketing, social media, content creation, and a strong knowledge of analytics are encouraged to apply.

JOB RESPONSIBILITIES

• Develop and implement data-driven marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with the marketing team to create and optimize digital marketing campaigns across various channels, including social media, email, and content marketing.
• Use analytics tools and platforms to track, measure, and analyze campaign performance, providing actionable insights and recommendations to optimize marketing efforts.
• Conduct in-depth market research to identify trends, opportunities, and challenges in the industry.
• Participate in content creation efforts, ensuring high-quality and engaging content that aligns with our brand voice and resonates with our target audience.
• Assist in planning and executing social media campaigns, managing social media accounts, and monitoring social media analytics.
• Collaborate with cross-functional teams, such as design and development, to ensure cohesive messaging and branding across all marketing channels.
• Stay up-to-date with industry trends, digital marketing strategies, and analytics tools, and share knowledge with the team to drive innovation.
• Contribute to the development of marketing reports and presentations, providing data-driven insights to stakeholders.
• Assist in other marketing-related tasks and projects as assigned.

QUALIFICATIONS

• Bachelor's or Masters degree in marketing, business or other related fields.
• Proven work experience in digital marketing, social media management, content creation, or related roles.
• Strong analytical skills and a passion for working with data and numbers to drive marketing decisions.
• Familiarity with SEO best practices and optimization techniques.
• Detail-oriented mindset with strong organizational skills, ability to manage multiple projects simultaneously, and meet deadlines.
• Ability to think strategically and creatively to develop innovative marketing campaigns.

REPORT TO

Marketing Manager (India), Operation Manager (United States)

Experience : 3-5 Years