Content Marketing Specialist

Roles & Responsibilities:

• Create a content strategy for Detect Technologies and its products and ensure continuous creation of content.
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, articles, whitepapers, case studies, reports, webinars, infographics, etc.).
• Come up with ideas to create more traction online identify other platforms, forums, etc., to generate more traffic, and do so with SEO in mind.
• Social media management: o Build and manage our social media profiles and organic presence, including LinkedIn, Facebook, Twitter, and additional channels that may be deemed relevant.
• Deliver creative social-first content to increase followers, reach, and engagement across our core social channels.
• Continually explore new channels to use to grow our social media reach.
• Drive technical research and competition research to assess current content strategies, customer profiles, competitive landscapes, industry trends to develop a strong sense of strengths, weaknesses, and opportunities to improve brand awareness and positioning.
• Build brand image in the public with announcements and releases, in collaboration with the sales team and PR agency.
• Work with internal stakeholders to develop customer content that helps to amplify their successes with Detect Technologies, which leads to further growth, adoption, usage, and promotion.
• Understand the customer journey and identify areas of communication with customers

Requirements:

• 3+ years of content creation experience preferably in B2B SaaS companies.
• Bachelors degree in computer science, engineering, or equivalent with content marketing experience.
• Proven experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Management.
• Solid knowledge of content marketing techniques and principles.
• In-depth knowledge of content distribution and best practices across LinkedIn, Facebook, YouTube, Quora, and Twitter.
• Excellent critical thinking skills - effectively weigh the strengths and weaknesses of different solutions and approaches.
• Proficiency in content management systems like WordPress, Analytics, MS Office, and relevant applications/tools.
• Ability to quickly grasp complex technical concepts to make them easy to understand. • Excellent writing, researching, and proofreading skills, as well as the ability to communicate and collaborate effectively.
• Wants to be challenged, make an impact, and learn a lot while working in a fast[1]paced environment.
• Ability to take initiative, employ good judgment, and manage projects with assistance.