Senior Executive
DELTA
posted 13hr ago
Flexible timing
Key skills for the job
🚨 Were on the hunt! 🚨
Adda52.com is looking for a Campaign Management Specialist to join our Revenue Team!
If you’ve got the skills to plan, launch, and rock retention & reactivation campaigns like a pro, we want YOU! 🎯💥
Ready to make an impact? Apply now and let’s create some magic together! ✨
EXPERIENCE – 1 to 3 Years
DESIGNATION -EXECUTIVE / SENIOR EXECUTIVE – RETENTION & CAMPAIGN MANAGEMENT
LOCATION - PANJIM-GOA
KEY RESPONSIBILITIES
• Develop and execute Retention & Reactivation Marketing strategies with CRM led
communications aimed at driving revenue, deposits, user retention and reactivation.
• Implement targeted engagement and communication plans to nurture old leads and
drive them through the conversion funnel. Design and optimize nurturing journeys
tailored to different stages of the conversion funnel to improve active lead conversion
rates.
• Partner with the data analytics team to segment users for targeted reactivation and
manage churn effectively.
• Knowledge of Cohort Analysis, Churn Management and Customer Lifecycle
Management.
• Drive User Engagement through engagement channels like SMS, Email, Push
Notifications, In-App.
• Develop personalized communication strategies using marketing automation tools to
engage effectively and drive conversions. Improve Customer Loyalty and stickiness.
• Lead efforts to analyze customer data, behavior, and insights to optimize journeys
and improve conversion rates.
• Deliver regular reports of campaign results, including web analysis and evaluation of
KPIs.
• Ensure that the organization’s brand and identity is adhered to in campaigns and in
all communication channels.
QUALIFICATIONS
• Should be Graduated in Engineering/MBA from Tier-1 College/University
• 1+ years of experience in retention marketing, consumer journey marketing, or a
related field within a consumer-focused industry (e.g., e-commerce, education
technology, subscription services, gaming).
• Strong knowledge and prior experience with marketing automation platforms such as
Clevertap, WebEngage, MoEngage, or similar tools.
• Proven success in developing and implementing effective retention strategies.
• Someone who excels at poker and has a background in RMG will stand out as an
ideal candidate.
Employment Type: Full Time, Permanent
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0-4 Yrs
South Goa, Panaji/Panjim, North Goa