Digital Marketing Manager

We are seeking a dynamic Digital Marketing Manager to develop, execute, and refine a B2B Digital Marketing Strategy. The ideal candidate will be tech-driven and passionate about both technology and marketing, with expertise in digital strategies that drive revenue growth.

Responsibilities:
Digital Marketing Strategy:

• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
• Conduct market research and competitor analysis to identify opportunities and optimize strategies.
• Set clear KPIs and track performance metrics to measure success.

Content Marketing:

• Create high-quality content, including blog posts, articles, whitepapers, and case studies, to attract and engage the target audience.
• Optimize content for SEO to improve search engine rankings.
• Distribute content through various channels, such as email marketing, social media, and content syndication.

Social Media Marketing:

• Manage and maintain a strong social media presence across relevant platforms (LinkedIn, Twitter, etc.).
• Create engaging social media content and run targeted campaigns.
• Monitor social media analytics to measure engagement and ROI.

Email Marketing:

• Develop and execute effective email marketing campaigns, including email newsletters, promotional emails, and automated email sequences.
• Segment email lists to deliver personalized content.
• Track email performance metrics and optimize campaigns.

Search Engine Optimization (SEO):

• Optimize website content and structure for search engines.
• Conduct keyword research and implement on-page and off-page SEO techniques.
• Monitor and improve website rankings.

Pay-Per-Click (PPC) Advertising:

• Manage PPC campaigns on platforms like Google Ads and LinkedIn Ads.
• Optimize ad copy, bidding strategies, and landing pages to maximize ROI.
• Track and analyze PPC campaign performance.

Web Analytics:

• Use web analytics tools (Google Analytics) to track website traffic, user behavior, and conversion rates.
• Generate actionable insights from data to improve website performance.