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DAT Freight & Analytics

Compare

4.0

based on 6 Reviews

2 DAT Freight & Analytics Jobs

Paid Media Specialist - App Ads & Paid Social

DAT Solutions, LLC

4.0

based on 6 Reviews

3-6 years

Bangalore / Bengaluru

1 vacancy

Paid Media Specialist - App Ads & Paid Social

DAT Freight & Analytics

posted 29d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Logistics Supply Chain Management Social Media Marketing Information Technology Microsoft Power BI

+ 4 more

Job Description

Digital marketer with a proven track record of successfully managing sizable US-based PPC budgets across mobile app ads (Google and Apple) and paid social media ads (LinkedIn, Facebook/Instagram, and others).
Excellent analytical skills and business acumen.
Excellent English communication and presentation skills.
Experience working with global, preferably US-based teams.
Proven ability in handling and prioritizing concurrent projects with attention to detail and accuracy.

What You ll Do

Maintain and grow DAT s competitive advantage as the USAs market leader in load board and trucking data analytics through ongoing PPC competitive analysis, testing, and optimization.
This role will also prepare and present campaign performance reports to internal stakeholders. To accomplish these goals, you must have proven expertise and a dedication to the continued education of the comprehensive landscape of social platforms and ad types.
Closely collaborate with the Paid Media Manager, paid media agencies, and the Paid Media team to ensure that PPC strategies, campaigns, budgets, and KPIs are managed effectively across all platforms.
Mobile App Ads and Paid Social Platforms:
- Specialize in managing app campaigns through Google and Apple platforms, and various social media platforms including LinkedIn, Facebook/Instagram, and others.
- Optimize ads for app installations, engagement, and purchase conversions.
- Adjust strategies based on platform-specific analytics.
Landing Page Management/Optimization:
- Oversee the design and functionality of landing pages.
- Conduct A/B testing and optimize for conversion rates.
Conversion Tracking and Optimization:
- Implement and manage conversion tracking tools, and ensure that tracking and analytics are set up in the platforms you manage.
- Analyze conversion data to make informed optimizations.
Collaboration and coordination with your teammate counterpart Paid Media Specialist - Google & Microsoft.
Ensure all campaign budgets and KPIs are managed effectively, from campaign strategy and setup all the way through to landing page performance, conversion rate optimization, and reporting.
Update Google presentations and other reporting needs to provide competitive and campaign insights to marketing management and segment stakeholders.
Ability to share and provide cross-platform insights and learnings to leverage cross-platform synergies with the Paid Media team, and partner with Organic Social Team members to align social media
Team Meetings and daily communications with the Paid Media Manager, marketing leadership, and other team members to ensure consistent messaging and strategy alignment.

The Skills You ll Need

A bachelors degree in marketing, information technology, or digital marketing.
3+ years of experience in a full-time PPC marketing role, either agency or client-side, owning paid social media and/or app advertising.
Certification in Google Ads and/or Paid Social (Meta, LinkedIn) ads is preferred.
Solid experience in social platforms (e.g., Meta, LinkedIn, Snapchat,, X, etc.) is required.
Expert understanding of targeting options, optimization levers, creative specs, & testing approaches across social and app ad platforms.
Strong understanding of technical challenges and nuances for mobile in-app across various ad types within social platforms.
Data and web metrics analytical skills.
Collaborative mindset and a team player.
Passionate about marketing and search marketing.
Driven to achieve results and make an impact.
Experience with Google Analytics 4, and Google Tag Manager.
Experience with Datorama, Tableau, or similar data visualization tools is preferred.