Cybernext - Strategist - Performance Marketing (5-8 yrs)

Key Responsibilities:

Campaign Management:

- Lead and manage the entire lifecycle of paid advertising campaigns, from strategy development to execution, monitoring, and optimization.

- Develop and implement sophisticated campaign strategies using advanced techniques such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), and programmatic advertising.

- Utilize platforms like Google Ads and Meta Ads to create and manage high-performing campaigns across various channels, including search, display, video, and social media.

Client Collaboration:

- Build strong relationships with clients, understanding their business goals, target audience, and marketing budgets.

- Translate client objectives into actionable and measurable campaign strategies.

- Present campaign performance reports to clients, providing clear and concise insights and recommendations for future improvements.

Performance Optimization:

- Continuously monitor campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on investment (ROI).

- Analyze campaign data to identify areas for improvement and implement optimizations to maximize campaign effectiveness.

- Conduct A/B testing on ad creatives, landing pages, and targeting options to identify the most effective combinations.

Research & Innovation:

- Stay abreast of the latest industry trends, best practices, and emerging technologies in the digital marketing landscape.

- Research and identify new opportunities and strategies to improve campaign performance and achieve client goals.

- Explore and implement innovative advertising techniques, such as programmatic advertising, influencer marketing, and video advertising.

Team Leadership:

- Mentor junior team members, providing guidance on campaign management, data analysis, and industry best practices.

Key Skills:

Paid Advertising Expertise:

- Deep understanding of Google Ads and Meta Ads platforms, including their features, functionalities, and best practices.

- Proven experience in managing successful search, display, video, and social media campaigns.

- Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights.

Technical Proficiency:

- Proficiency in using data analysis tools such as Google Analytics, Google Data Studio, and other relevant platforms.

- Strong understanding of HTML, CSS, and JavaScript (preferred).

Communication & Collaboration:

- Excellent written and verbal communication skills with the ability to effectively communicate complex information to both technical and non-technical audiences.

- Strong interpersonal and collaborative skills with the ability to work effectively with cross-functional teams and clients.

Creativity & Innovation:

- Ability to think creatively and develop innovative advertising strategies that resonate with target audiences.

- Strong problem-solving skills with the ability to identify and overcome challenges.

Educational Qualifications:

- Bachelor's or Master's degree in Marketing, Business, or a related field.

- Google Ads Certification (preferred).

- Relevant certifications in digital marketing (e.g.,, Google Analytics, Social Media Marketing) (optional)