Content Marketing

Job Title:

Content Marketing

Work Model:

Onsite (Bangalore)

Why Cybernetyx

• High-impact AI projects that transform the digital world
• A dynamic, forward-thinking team that values creativity and initiative Exceptional leadership with backgrounds in technology, AI, and design Hybrid work model that offers flexibility
• Competitive salary, benefits, and opportunities for professional development

Your day-to-day role:

Strategy and Planning:

• Develop and manage content pipelines on EdTech, AI tech in education, smart classroom solutions, Intelligent display solutions, Enterprise productivity.
• Conduct market research to identify industry trends and content gaps.
• Understand our target audience s needs and challenges to craft high-converting content strategies.
• Ensure timely and consistent content delivery across platforms.

Content Creation and Management - Website, Social media handles, E-Commerce Platforms:

• Perform SEO keyword research and create content that aligns with search intent.
• Produce high-quality content in various formats: blog posts, articles, videos, infographics, case studies, white papers, and social media.
• Adhere to brand guidelines and SEO best practices to enhance organic search visibility.
• Coordinate with stakeholders on promotional materials for events and trade shows.

Content Distribution and Promotion:

• Repurpose and promote content across different formats and social media channels.
• Execute email marketing campaigns, influencer outreach, and support paid campaigns.
• Monitor and analyze content performance metrics to optimize strategies.

Content Performance and Analytics:

• Identify geographical trends and translate search patterns into increased site visits.
• Review content performance and implement improvements to enhance organic sessions.
• Assess visitor engagement and apply SEO best practices to improve content performance.
• Analyze SQLs and inbound lead engagement to develop effective demand-generation playbooks.

What are we looking for: Mandatory Requirements

• 2-3 years of experience in content writing and marketing.
• Strong understanding of SEO and content marketing principles.
• Proven ability to create and manage high-quality content across various formats and platforms.
• Excellent research, writing, and editing skills.
• Familiarity with digital marketing strategies, including email marketing, social media, and influencer outreach.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong project management skills and the ability to work collaboratively with cross-functional teams.