Head - Performance Marketing - B2C/B2B Segment (8-15 yrs)

Summary:

Looking for an experienced leader to drive digital lead generation and brand awareness for India's fastest-growing residential solar brand. If you thrive in scaling B2C marketing and love strategizing high-impact campaigns, this role is for you. Ideal candidates have 8+ years of performance marketing experience, preferably in top-tier consumer startups.

Location: Gurgaon, Mumbai.

Your Future Employer:

A pioneering full-stack residential solar brand, transforming home energy systems across India through innovative solutions and exceptional service.

Responsibilities:

1. Strategizing and executing performance marketing campaigns to meet city-level digital lead targets.

2. Managing PPC campaigns across Google Ads, Meta platforms, and affiliates for optimal ROI.

3. Building and mentoring a high-performing marketing team to achieve peak results.

4. Overseeing budget allocation, campaign effectiveness, and advanced analytics.

5. Innovating with A/B testing, CRO techniques, and emerging marketing technologies.

Requirements:

1. 8+ years in performance marketing with expertise in scaling B2C campaigns.

2. Proficiency in Google Ads, Meta platforms, and affiliate channels.

3. Hands-on experience in conversion tracking, pixel setup, and A/B testing.

4. Strong analytical, leadership, and communication skills.

5. Tier 1 MBA or graduation preferred.

What's In It For You:

1. Opportunity to lead high-impact campaigns in a fast-growing sector.

2. Collaborate with a passionate team driving innovation and results.

3. Flexible location options for exceptional talent.