Job SummaryAs a Content Writer, you will play a key role in creating and optimizing content for our insurance websites, which are aimed at a U.S. audience. You will work closely with our SEO and content team to produce high-quality, engaging and search engine-friendly content that drives organic traffic and enhances our sites online presence.
Key Responsibilities
- Content Creation:Work under the direction of our U.S.-based editors to write/research/report edit and proofread various types of content, including articles, data-driven reports, website pages and social media updates related to insurance topics.
- SEO Optimization:Implement SEO best practices in content creation, including keyword research and competitor analysis.
- Research:Conduct research on financial topics, including data, to ensure the accuracy and relevance of the content.
- Content Strategy:Assist in developing user-centric content strategies that align with our SEO goals.
- Collaboration:Work closely with the SEO team, editorial team and other stakeholders to ensure the content aligns with our brand voice and marketing objectives.
- Content Calendar:Help maintain a content calendar to ensure timely publication of content.
- Industry Trends:Stay updated on insurance industry trends and emerging SEO practices to continuously improve content quality and performance.
- Editing and Proofreading:Ensure all content is free of grammatical errors, follows style guideline and maintains a high standard of quality.
Preferred Skills
- Must have superior English writing/grammar skills and be able to write content that appeals to a sophisticated American audience.
- Must be inquisitive and be able to research and report accurately on complex financial topics
- Must possess superior fact-checking skills.
- Knowledge of the insurance domain is a plus.
- Must have a strong work ethic and a strong commitment to continuous learning.
- Must demonstrate a proactive attitude and enthusiasm for learning.
- Prior experience of working in any company or on a similar project for at least 6 months to 1 year is preferred.
- Using the latest AI technologies and other tools to improve workflow efficiency.
- Knowledge of tools like Google Analytics, Ahrefs, Google Search Console, SEMrush and others.
- Ability to join the team immediately.
Benefits
- Gain valuable experience in SEO content writing and digital marketing.
- Receive guidance and mentorship from experienced professionals in the field.
- Build a professional network within the financial industry.
- Time to attend training sessions and access resources to enhance your skills.
- Ability to work remotely.
- Based on performance, company requirements and policies, there is a possibility for conversion to a full-time position.
Employment Type: Full Time, Permanent
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