Content Writer

Content Creation

• Write and edit high-quality, informative, and engaging articles, blog posts, case studies, product descriptions, landing pages, and other types of content tailored for IT and Finance sectors.
• Translate complex IT and financial concepts into easily digestible and user-friendly content for both technical and non-technical audiences.
• Work with subject matter experts to ensure accuracy, relevancy, and technical correctness of content.

SEO Optimization

• Conduct keyword research to identify trending topics and opportunities for organic traffic growth.
• Implement on-page SEO strategies, including keyword optimization, meta descriptions, title tags, headers, and internal linking.
• Ensure all content aligns with SEO best practices to improve visibility and ranking on search engines.
• Analyse website traffic and content performance using Google Analytics and other SEO tools.

Research & Analysis

• Conduct in-depth research on industry trends, technology developments, financial markets, and relevant topics to stay updated and provide fresh insights.
• Analyze competitor content and suggest strategies to improve our content offerings and positioning.

• Content Strategy Support
  
• Collaborate with the content and marketing teams to develop content strategies that align with business goals and target audience needs.
• Contribute to brainstorming sessions and help define content themes, topics, and publication schedules.

Editing and Proofreading

• Edit and proofread content to ensure it is error-free, engaging, and consistent with brand voice.
• Maintain high editorial standards in all published content, ensuring quality and consistency across multiple platforms.