Draup - Content Writer (2-7 yrs)

Job Overview:

We are seeking a talented and creative- B2B Content Writer- with a strong background in generating high-quality content for business-to-business (B2B) marketing. The ideal candidate will be responsible for creating a variety of content types including blogs, whitepapers, video scripts, case studies, and infographics. This role requires excellent research skills, a deep understanding of B2B marketing, and the ability to craft content that speaks directly to business audiences, driving engagement and conversions.

Key Responsibilities:

Create compelling B2B content such as blogs, whitepapers, eBooks, video scripts, infographics, case studies, and more.

Conduct in-depth research on industry trends and audience preferences to produce insightful, data-driven content.

Collaborate with marketing and product teams to develop content strategies aligned with business goals.

Optimize content for SEO to enhance visibility and reach within target markets.

Write engaging scripts for video content that convey complex information in a clear and concise manner.

Develop content that supports lead generation, nurturing, and sales enablement initiatives.

Ensure all content is aligned with brand guidelines and messaging.

Analyze content performance metrics and iterate on strategies to improve engagement and effectiveness.

Qualifications:

Bachelor's degree in Mass Communication, Journalism, Marketing, or a related field.

A- minimum of 3 years of experience- in B2B content creation, preferably within a marketing or communications role.

Proven experience in writing for various content formats such as blogs, whitepapers, case studies, and video scripts.

Strong understanding of SEO best practices and experience optimizing content for search engines.

Excellent written and verbal communication skills, with the ability to simplify complex information for business audiences.

Proficiency in content management systems (CMS) and project management tools.

Experience collaborating with cross-functional teams, including marketing, sales, and design.

Strong attention to detail and the ability to meet deadlines in a fast-paced environment.