Digital Marketing Specialist

• Develop and execute a strategic digital marketing plan to enhance brand visibility and drive lead generation.
• Implement lead-generation campaigns across various digital channels (SEO, SEM, social media, email marketing, etc.).
• Oversee the creation of compelling and relevant content for various digital platforms.
• Utilize analytics tools to measure and report on the performance of digital marketing campaigns.
• Develop and implement a social media strategy to enhance brand presence and engagement.
• Manage the digital marketing budget effectively, allocating resources for maximum ROI.
• Work closely with sales teams to understand customer needs and align marketing strategies accordingly.

Qualifications and Experience

• Bachelor s degree in Marketing, Business, Electrical Engineering, Computer Engineering, or a related field.
• MBA in Marketing would be an added advantage
• Proven experience of 3-6 Years in digital marketing with a focus on lead generation.
• Strong understanding of the LED boards, factory automation solutions, and SaaS-based products market.