Communications Specialist

Communications Specialist: Storytelling & Content Producer - Digital Offerings

Job Spec Summary
Do you have a passion for storytelling?
Do you have a knack for turning complex ideas into compelling content across a range of media
types?
WSP is searching for a Communications Specialist to support our growing global digital
offerings program. Digital is one of the fastest growing service areas across the AEC industry
and plays a significant role in our strategic ambitions. This role reports to the global marketing
lead for digital offerings and supports the wider digital orchestration team.
You will be instrumental in leading our efforts to tell compelling client stories, highlighting the
value our expertise in engineering, science, and digital is bringing to clients across the built and
natural environment. This role requires a journalistic approach, with the ability to identify
potentially impactful stories and to develop them into clear human-centered narratives that
resonate with our clients, partners, and colleagues.
Experience working in the engineering, professional services or enterprise technology sectors is
helpful, but not necessary. Successful applicants will come with a portfolio of previous story
content and demonstrate having an affinity for new technologies, a passion for marketing, and
an intrapreneurial, problem-solving mindset.
As a global business, this hybrid role can be based near any WSP office in time zones spanning
UTC-5 to UTC +5, with the understanding that you will occasionally be required to take calls or
meetings outside normal working hours. The ability to travel globally is essential but should not
exceed 5-10%.

Responsibilities
Lead the identification and creation of our digital client stories, in line with the WSP
Global Brand Framework, using a multimedia approach including written content, videos, creative use of imagery and audio stories that capture the essence and impact of our work
Collaborate with our global digital stakeholders and delivery specialists to identify
stories, gather necessary information, conduct interviews and produce content
Coordinate with the wider global and regional marketing teams to ensure stories and
campaign content are relevant to their key audiences (based on sector and specialism)
Coordinate with the wider global and regional communications teams to facilitate and
support pitching and promotion of our marquis projects to external media.
Regularly review story performance & engagement with the support of the marketing
analytics team and take a continuous improvement approach to refining media and
techniques to maintain and grow engagement and effectiveness.

Requirements
Bachelors/Masters degree in journalism, communications, or related field, or relevant
experience
5-7 years experience in a similar role
Experience facilitating the development of multimedia content (written, photo, video,
audio) and managing multiple stakeholders & technical professionals
Strong project management skills, with a demonstrated ability to manage multiple
projects and deliver high-quality outputs to deadlines
Excellent written and verbal communication skills with the ability to tailor messaging to
different audiences. Fluency in English is essential. Experience writing for translation
would be an asset.
Ability to travel globally
Ability to work well in a fast-paced, collaborative environment
Creative and analytical thinking skills
Attention to detail and accuracy