Coditas - Manager - Digital Marketing (7-10 yrs)

Company Introduction:

Coditas is a new-age, offshore product development organization, offering services pertaining to the entire software development life cycle. Headquartered in Pune, Coditas works with clients across the globe. We attribute our organic growth to an engineering-driven culture and steadfast philosophies around writing clean code, designing intuitive user experiences, and letting the work speak for itself.

Job Description:

- We are seeking an experienced Digital Marketing Manager with 7-10 years of experience in the B2B software sector.

- The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, lead generation, and customer engagement.

- This role requires a strategic thinker with a proven track record in managing digital marketing campaigns across various platforms.

Roles and Responsibilities:

- Strategy Development: Design and implement digital marketing strategies aligned with business objectives to enhance brand visibility and generate leads.

- Campaign Management: Oversee and execute multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.

- A lot of these campaigns will be quick in and out A/B testing campaigns to understand the effectiveness of propositions, etc.

- Performance Analysis: Analyze campaign performance metrics (ROI, KPIs) to assess effectiveness and optimize future marketing efforts.

- Collaboration: Work closely with sales, industry and service line marketers to ensure cohesive messaging and branding across all channels.

- Budget Management: Allocate and manage budgets for various digital marketing initiatives while ensuring cost-effectiveness.

- Trend Monitoring: Stay updated on the latest digital marketing trends and technologies to ensure the company remains competitive.

- Website Administration: Maintain a WordPress website, publish new content, help create specific Landing Pages for marketing campaigns, etc.

Skills Required:

- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

- 7-10 years of relevant experience in digital marketing, within the B2B IT services industry.

- Experience in Healthcare, BFSI, and Shipping & Logistics will be considered a plus.

- Proven experience in managing successful digital marketing campaigns with measurable results.

- Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and analytics tools (e., Google Analytics).

- Excellent communication skills with the ability to present ideas clearly and effectively.

- Strong analytical skills with a data-driven mindset for decision-making.

- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

You Should Have:

- Experience with marketing and campaign automation tools.

- Familiarity with CRM systems (e., Salesforce) for lead management and tracking.

- Knowledge of graphic design tools (e., Adobe Creative Suite) is a plus (to make those la minute minor edits!).