Performance Marketing Specialist

• Campaign Creation & Management: Design, set up, and manage campaigns on platforms such as Google Search, Performance Max, Meta Ads, LinkedIn Ads, VSL Campaigns, and Programmatic Ads (Eskimi).
• Landing Page Optimization: Enhance landing page performance to maximize conversions.
• Data-Driven Retargeting: Develop and implement data-driven retargeting strategies to re-engage potential customers effectively.
• Creative & Ad Account Auditing: Audit ad creatives, landing pages, ad copies, and account settings to fine-tune campaigns for peak performance and increased ROAS.
• Performance Reporting: Generate detailed reports with actionable insights and performance metrics to track campaign success.

• A/B Testing: Conduct A/B testing for ad creatives, landing pages, and ad copies to identify high-performing variations and continually improve campaign outcomes.
• Competitor Analysis: Monitor competitor campaigns and strategies to identify opportunities and stay ahead in the market.
• Competitor Analysis: Monitor competitor campaigns and strategies to identify opportunities and stay ahead in the market.
• Budget Management: Allocate and manage campaign budgets effectively to maximize ROI while adhering to spending constraints.
• Lead Funnel Optimization: Work closely with the sales and CRM teams to ensure high-quality lead generation and conversion optimization across the funnel.
• KPI Monitoring: Track and manage KPIs such as CTR, CPA, CPL, and overall campaign performance to ensure target achievement.
• Real Estate Expertise: In-depth understanding of real estate marketing dynamics, including buyer personas, property marketing, and lead nurturing.
• Problem-Solving Skills: Strong analytical and problem-solving skills to tackle campaign challenges and deliver innovative solutions.

1. Proficient in Google Ads, Performance Max, Meta Ads, LinkedIn Ads, VSL Campaigns, and Programmatic Ads (Eskimi).
2. Strong knowledge of landing page optimization techniques.
3. Hands-on experience in setting up retargeting campaigns using data-driven approaches.
4. Ability to audit and optimize ad accounts, creatives, and ad copies for superior results.
5. Expertise in creating and interpreting detailed campaign performance reports.

Certifications (Preferred):
Google Ads Certification, Facebook Blueprint Certification, or any relevant performance marketing certifications.